Monthly ADitude: Branding JAM Hot Chicken: From Cultural Vision to Cultural Hot Spot

Come hear Vidi share the background of their American Advertising Award-winning JAM Hot Chicken project. JAM Hot Chicken – a place combining the influences of hip hop, pop culture and hot chicken. The project transformed a quiet Orlando city corner into a neighborhood hot spot.

Go inside the concept, the branding process and the cultural foundations of this incredibly creation.

And add Monthly ADitude to your calendar, at 9:00 a.m. on the fourth Tuesday of every month. RSVP for this month on Zoom.