Lotenna has worked with brands such as the United States Marine Corp, Microsoft, Bojangles, State Farm, Cayman Islands, Nokia, Home Depot, and Nike, just to name a few. He started his creative career as an entrepreneur and a freelance designer. He’s worn hats like interviewing musicians, designing vehicle wraps, creating animations, editing videos, and designing and building websites. In the earlier stages of Lotenna's career, he had clients, usually small businesses, that needed to be very strategic and cost-effective with their marketing dollars. This helped train him to quickly assess client problems and how to solve them creatively under budget. He believes “The client is always right, they just don’t always say what they really want. As part of a collaborative effort, it’s my job to understand what they are truly trying to communicate and make it something beautiful.” Being in rapidly changing environments like web solutions, traditional advertising, and online marketing, has forced Lotenna to continue learning and stay abreast of industry trends and constants. As the opportunities to work with larger agencies and clients with bigger budgets showed themselves, he applied these attributes to build stronger agency-client relationships, ultimately leading to effective campaigns, projects, and solutions. Lotenna has worked on large film and video productions. Led and coordinated the collaboration between creative and development in the production of large websites. Mentored and led art directors, digital architects, strategists, account managers, designers, and copywriters all stemming from my three basic principles – know your stuff. Work hard. And don’t be a jerk.