Our first in person student conference, ADPath, will provide college students a deep look into the many advertising career paths, ways to stand out when applying for jobs, and the opportunity to mingle with industry experts and fellow students from across the state.
8:00am - 8:45am
Registration / Check-In
Pick up your nametags and breakfast vouchers.
For further information please contact the AAF District 4 Education Chair, Mara Clark here.
*Students need to be sponsored to join.
Bring in your breakfast from the 18 Monroe Street Market. A voucher will be provided.
8:45am - 9:30am
AAF Now and In the Future
Executive Vice President, Club Services, Membership, & Programs, AAF
No one organization can be all things to all people. Now, more than ever, it is imperative to focus on what matters most to your audience and the level of impact your purpose can impose. Understanding this, AAF has centralized all efforts around four core pillars. During this session, be prepared to learn more about the purpose, focus and long game of AAF.
9:30am - 9:45am
9:45am - 10:00am
Group Creative Director, Starmark
Jacob Edenfield serves as AAF District 4 Communications Co-Chair, an adjunct professor of Advertising Copywriting and Concept at University of Miami and Group Creative Director at Starmark.
Over the course of his career in North Carolina, St. Louis, Kansas City and South Florida, his work has been featured and awarded in U.S. Ad Review, the national American Advertising Awards, Print Design Annual and many other shows.
In his role at Starmark, Jacob helps clients who enrich the human experience shine more brightly – through branding and positioning, integrated marketing campaigns, bespoke digital efforts, new marketing technology development and more. The Fort Lauderdale-based agency specializes in making complex marketing efforts run more smoothly through Agile Methodology. Starmark’s in-house Innovation Lab also continuously releases new technologies to tackle tomorrow's business challenges. As a result, Starmark was named #1 Creative Agency in North American on the Mobile Marketing Association's Business Impact Index.
10:00am - 10:15am
Giavona "G" Williams
CEO / Creative Director, Grova Creative
Giavona packs so much into everything she does that she goes by one letter — G. Over the last decade, G has worked on national and regional accounts such as; Pilot Pens, World of Beer, Cooper Tires, Urban Plates, Dollywood, and the Cayman Islands to name a few.
Before starting her agency, Grova Creative, in 2016, she previously worked at O, The Oprah Magazine, Sachs Media Group, BowStern Marketing and Communications, and served in the United States Navy. G’s award-winning work has covered everything from print, T.V., radio, digital, and social. She recently was bestowed the “RockStar Award” at the 2021 Women Who Mean Business Awards.
Furthermore, her agency was awarded “Agency of the Year” in 2019 and 2020 in the Tallahassee area. In addition, Grova recently won “Best of Show” at the 2021 Florida Angel Awards for its campaign to support Black lives and end injustice in the black community.
G is also heavily involved in the American Advertising Federation (AAF) and has served as local president, American Advertising Awards Chair, held various chair positions at the District level, and presently serves as the Incoming Governor for AAF, District 4. She is on track to be the first Black Governor of District 4.
10:15am - 10:30am
Lead Program Manager, AirbnB
Having worked in the digital space for more than a decade, Kristina has contributed to some of the largest brands in the world, including Disney, 7-Eleven, IBM, Staples and Hilton. Currently she is with Airbnb as Lead Program Manager focusing on Creative and Marketing campaigns. Prior to her time with Airbnb, Kristina was a Technical Project Manager for Disney where she was responsible for bringing in-park guest experience online.
Outside of work, Kristina is a past-president of Ad 2 Orlando and a 4-time District 4 Communications Chair. She also loves playing tennis and spending time with her French Bulldog, Elmer.
10:30am - 10:45am
Local Sales Manager, WFTS-TV
Broadcast media sales leader, people manager, negotiator, and digital media consultant with a knack for trendspotting.
At home in the volatile advertising placement and media buying landscape, she leverages her agency relationships to create cost-effective broadcast, OTT / connected TV, digital display, and sponsorship campaigns that do what they're supposed to do: generate revenue for her clients.
10:45am - 11:00am
Jon Ruhff & Yeosh Bendayan
Founders/Partners, Push Button Creative Audio
Jon is a University of Florida alum and a founder and partner at Push Button Creative Audio – a quirky Orlando-based production company that develops audio brands for regional and national advertisers. Push Button’s clients include Pyrex, Buca di Beppo, The CDC and over 40 credit unions nationwide. You’ve probably heard his voice somewhere (tv, radio , internet, on-hold, you name it) as Jon has voiced for thousands of brands including Great Clips, Coca-Cola, Pandora, Anheuser-Busch, Nike, PGA Golf, AMEX and more. Jon served as President of AAF-Orlando, Communications Chair, Programs Chair, and ADDY Judging and Entry Chair.
Yeosh is a University of Florida alum and a founder and partner at Push Button Creative Audio – a quirky Orlando-based production company that develops audio brands for regional and national advertisers. Push Button’s clients include Pyrex, The Trade Desk, Budget Blinds, Simple Mobile, Lamkin Golf Grips, First Watch, ID Stronghold, and over 40 credit unions nationwide. Yeosh is also a Past Chair of the national American Advertising Federation's Council of Governors as well as a Past Governor of the 4th District of the American Advertising Federation.
11:00am - 11:30am
Social & Content Strategist, Universal Orlando
Daniel is a creative digital strategist and brand storyteller, but he likes to think of himself as a Professional Curious Person.
It is this curiosity that allows him to grow, take risks, and find new ways to tell compelling stories. He's also a comedic writer, actor, and session musician. His diverse skills allow him to be a good creative collaborator and bring stories that elicit emotions to life.
He also likes gummy worms, koala bears, and matcha tea.
11:30am - 12:00pm
Senior Account Executive, Dunn & Co
Jessica Hall is a Senior Account Executive at Dunn&Co. located in Tampa, FL. Jessica has worked in advertising account management for over 6 years, and has experience in managing campaigns across the sports, restaurant, and financial industries.
One of her greatest professional successes was leading the charge on the Tampa Bay Lightning’s Be The Distant Thunder campaign, which has been awarded multiple CLIOs and Best of Show at the Tampa ADDYs. Jessica is passionate about inspiring others and values once-in-a-lifetime opportunities to create impactful work for her clients.
Final Announcements / Q&A
Q&A with all speakers
12:15pm - 12:30pm
12:30pm - 2:00pm
Lotenna has worked with brands such as the United States Marine Corp, Microsoft, Bojangles, State Farm, Cayman Islands, Nokia, Home Depot, and Nike, just to name a few. He started his creative career as an entrepreneur and a freelance designer. He’s worn hats like interviewing musicians, designing vehicle wraps, creating animations, editing videos, and designing and building websites. In the earlier stages of Lotenna's career, he had clients, usually small businesses, that needed to be very strategic and cost-effective with their marketing dollars. This helped train him to quickly assess client problems and how to solve them creatively under budget. He believes “The client is always right, they just don’t always say what they really want. As part of a collaborative effort, it’s my job to understand what they are truly trying to communicate and make it something beautiful.” Being in rapidly changing environments like web solutions, traditional advertising, and online marketing, has forced Lotenna to continue learning and stay abreast of industry trends and constants. As the opportunities to work with larger agencies and clients with bigger budgets showed themselves, he applied these attributes to build stronger agency-client relationships, ultimately leading to effective campaigns, projects, and solutions. Lotenna has worked on large film and video productions. Led and coordinated the collaboration between creative and development in the production of large websites. Mentored and led art directors, digital architects, strategists, account managers, designers, and copywriters all stemming from my three basic principles – know your stuff. Work hard. And don’t be a jerk.
Dismissal for Addy Gala