What's All the Fuss with the Metaverse?

With all the hype over the metaverse since last October's Facebook-Meta rebrand, many marketers and entrepreneurs ask: is it for real or a passing fad? You may already be a fan of NFT-miniting, or thinking it’s all an empty hype or simply have no clue yet what it all means. No worries, in this talk I’ll try to make sense of what’s all the fuss about the metaverse and what it could mean to your brand.

What you will learn:

What are the key drivers that fueled the metaverse narrative?

What is the common definition of the metaverse?

What stories brands are telling today in the metaverse in key sectors?  The good, the bad and key lessons

What considerations should you apply when evaluating your metaverse storytelling strategy for your brand?