Tue, Jul 26
|Zoom
Branding JAM Hot Chicken: From Cultural Vision to Cultural Hot Spot
Listen to the leadership of Vidi Global talk about their approach to branding centered around cultural vision and how it applied to their work for JAM Hot Chicken.
Time & Location
Jul 26, 2022, 9:00 AM – 10:00 AM
Zoom
About the event
Vidi is an award-winning creative firm focused on branding, design, and creative strategy. Our approach to branding is centered around cultural vision; with the JAM Hot Chicken project, it was about creating a place from the influences of hip hop, pop culture and hot chicken. For this project, branding was a medium to transform a quiet city corner into a neighborhood hot spot in Orlando, Florida. In this presentation we'll give an in-depth look at the project, the thinking behind the concept, and why branding should start with culture. We'll dive into the details — the struggles, the inspirations, and the collaboration with the client.
A pair of brothers born in Queens, NY – Christian and J.D. Arriola have been a dynamic creative duo since childhood collaborating on a number of concepts, brands, and projects before ultimately becoming award-winning directors for Vidi Global based out of Orlando, FL. With a mutual passion for brand building, design, and storytelling, both brothers have forged a shared path to continue working together to achieve Vidi's aspiring mantra to move culture. The brotherly duo is inspired by the day-to-day opportunities within creative industry work to envelope meaning, connection, and authenticity into brands – one piece at a time.
