Branding JAM Hot Chicken: From Cultural Vision to Cultural Hot Spot

Vidi is an award-winning creative firm focused on branding, design, and creative strategy. Our approach to branding is centered around cultural vision; with the JAM Hot Chicken project, it was about creating a place from the influences of hip hop, pop culture and hot chicken. For this project, branding was a medium to transform a quiet city corner into a neighborhood hot spot in Orlando, Florida. In this presentation we'll give an in-depth look at the project, the thinking behind the concept, and why branding should start with culture. We'll dive into the details — the struggles, the inspirations, and the collaboration with the client.

A pair of brothers born in Queens, NY – Christian and J.D. Arriola have been a dynamic creative duo since childhood collaborating on a number of concepts, brands, and projects before ultimately becoming award-winning directors for Vidi Global based out of Orlando, FL. With a…