Latitude Powered By Lumiere,

Proud Membership Sponsor of AAF District 4!

Latitude is a global research partner helping media, entertainment, and brand leaders make smarter creative decisions.

Our AI-powered proprietary video insights platform, Lumiere, translates real-time audience interactions and behavioral signals into actionable intelligence. Lumiere doesn’t just measure performance, it helps you uncover what drives impact so you can create content that’s stronger, smarter, and more effective.

 

Lumiere is used by top-tier clients, including Amazon, Microsoft, and NBCUniversal, to test and optimize content, ads, and creative across formats. These insights not only show what resonates and why, but also reveal how to refine strategy quickly – unlocking the Emotional ROI that fuels lasting audience connection

Explore a new way to press play with Lumiere at www.latd.com

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Stay tuned — more details about this exciting partnership are coming soon!