The Voice of Advertising Summit
Three Days of Advertising Inspiration, Awards & Networking
MAY 11-13, 2023
ROSEN SHINGLE CREEK • ORLANDO, FL
AAF District Four annual conference, known as The Voice of Advertising Summit, features transformative keynote speakers; impactful networking; ADITUDE— personal and professional development workshops; The Florida & Caribbean Hall of Fame; a Student Conference called AdPath; and the 63rd AAF District Four American Advertising Awards Gala.
Join us May 11-13, 2023! Gain valuable insight, and celebrate the year’s best in advertising, public service, and diversity excellence!
One Conference.
Many Possibilities.
The Florida & Caribbean Hall of Fame
Hosted by AAF D4, The Florida & Caribbean HAF honors a select few individuals who have distinguished themselves during advertising careers of more than 20 years working in Florida or the Caribbean. Honorees will be inducted at a ceremonial dinner event in Orlando on May 11, 2023.
ADITUDE
Speaker Series
ADITUDE is a personal and professional development event with an emphasis on advertising, business development, trends, techniques and creative. Each presenter is given a maximum of 20 minutes to share their expertise in the most engaging ways they can, with actionable items for the audience to take away.
AD Path
Student Conference
Our in person student conference, AdPath, will provide college students a deep look into the many advertising career paths, ways to stand out when applying for jobs, and the opportunity to mingle with industry experts and fellow students from across the state.
American Advertising Awards Gala & Celebration
The American Advertising Awards is the advertising industry's largest and most representative competition, attracting nearly 30,000 entries every year in local AAF Ad Club competitions. The mission of the 4th District American Advertising Awards is to recognize and reward the creative spirit of excellence in the art of advertising throughout Florida & the Caribbean.
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Thursday, May 11, 2023
ADITUDE Speaker Series
ADITUDE is a personal and professional development event with an emphasis on advertising, business development, trends, techniques and creative. Each presenter is given a maximum of 20 minutes to share their expertise in the most engaging ways they can, with actionable items for the audience to take away.
1:00 pm - 2:00 pm
Registration and Networking
Great time to network with fellow attendees.
2:00 pm - 2:20 pm
Arthur Goodman
Partner, COO, Exec. Producer at
Oxenfree Film & Motion
Topic: Working with Intentional Empathy - How to Develop Campaigns that Truly Connect
2:25 pm - 2:45 pm
Jessica Hall
Senior Account Exec. at Dunn & Co.
Topic: Treat Your Meat Tooth
Last year, Dunn&Co. had successfully rebranded our client, Smokey Bones, from just a barbeque chain to the ultimate meat destination. This year, we set out to prove our new brand promise – “Meat Is What We Do” – in a way that had never been done before. This presentation dives into the in's and out's of executing a first-of-its-kind menu made entirely out of real meat.
2:50 pm - 3:10 pm
Interactive Networking Break & Student Meet & Greet
3:15 pm - 3:35 pm
Karl Strauch
VP of Marketing at Port Tampa Bay
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Topic: Branding an Industrial Seaport
Up until the pandemic, never did we, as consumers, hear very much about the world's supply chain of goods around the world. Come along as the VP of marketing takes you through Port Tampa Bay's brand journey before, during and after the pandemic that ultimately culminates (thus far) with its district gold-winning entry this year.
3:40 pm - 4:00 pm
Arnold "JJ" Foote
CEO at Admark
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Topic: Case study of Admark's award-winning Red Stripe campaign
Annual D4 Conference on Thursday
5:30 pm – 6:30 pm
D4 Board of Directors Meeting
All Delegates Must Attend
7:00 pm - 7:30 pm
Hall of Fame reception (Cash Bar)
Butler Balcony
Cocktail reception prior to the inaugural Florida & Caribbean Hall of Fame - honoring Advertising Legends.
7:30 pm - 9:00 pm
Hall of Fame Dinner & Presentation
Butler Ballroom
This new signature event will honor advertising legends in Florida and The Caribbean who have distinguished themselves in their careers with remarkable professional achievements and public service that advanced the industry. The presentation will introduce the first class of inductees.
9:00 pm - 12:00 am
Hospitality Suite at Rosen Shingle Creek
Join the conference attendees in our annual tradition of networking in the Hospitality Suite with cocktails and cheese balls.
ADPath Student Conference on Thursday
Our in person student conference, AdPath, will provide college students a deep look into the many advertising career paths, ways to stand out when applying for jobs, and the opportunity to mingle with industry experts and fellow students from across the state.
2:50 pm - 3:10 pm
Student Meet & Greet
4:00 pm - 5:20 pm
Student Portfolio Review
Friday, May 12, 2023
8:00 am – 8:30 am
Breakfast
Breakfast and networking with conference attendees
Discover the power of networking with coffee in your hand! Connect with professionals in your industry, build relationships, and grow your connections.
8:30 am - 9:30 am
Presidents' Council
Meeting among presidents of each District 4 Chapter
With the support of our dedicated presidents and District 4 team, we're connecting to discuss resources we need to succeed.
8:30 am - 9:30 am
District Chair meeting
Meeting among District 4 Chairs
It's a new year; let's make sure your voices are heard with the help of our experienced district executive team. Together, let's make a difference!
9:45 am - 11:00 am
Annette Diaz, MBA
Head of Marketing & Communications
Four Seasons Yachts
Topic: Starting a brand within a brand
With the reputable, and internationally established strength of the Four Seasons single-brand luxury portfolio, there is an opportunity to invite the high-, very-high and ultra-high net worth individuals to experience a yachting-lifestyle that complements their discerning, global travel habits and affinity for luxury brands. For those who have romanticized about the bygone era of yachting, The Four Seasons Yachts experience has been developed to return to those long-lost days of effortless elegance and timeless yachting. Learn how a brand vertical has been developed within a Masterbrand to deliver on the needs of a very niche audience and lifestyle.
11:15 am – 12:15 pm
Board Meeting
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All delegates must attend
11:15 am - 12:15 pm
Amanda Travaglini
SVP of Marketing at Margaritaville at Sea
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Topic: Jumping Into The Void — And Climbing Out
(Students included)
How do you start a strategy, plan or brand positioning when there’s no clear place to begin? Learn practical steps for taking big leaps — and finding success in times of great uncertainty.
12:30 pm – 2:00 pm
Virginia Lin and EC Installation over Lunch
Strategic Marketing Content Manager
Subaru of America, Inc.
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Topic: Love. It’s what makes Subaru, Subaru™.
(Students included)
Brand authenticity is a topic that has gained traction as consumers are now holding brands to a higher standard. Brand purpose and authenticity are now table stakes in the marketing game. Without a clearly defined purpose and intentional actions, consumers can become skeptical.
Subaru understands that love is the common human theme that pulls its owner base together. Learn how Subaru built the Love campaign and why the Subaru brand has remained authentic to its purpose and won the hearts of its consumers.
2:00 pm – 5:00 pm
FREE TIME for PROFESSIONALS
2:15 pm – 3:00 pm
Ad Path
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Sophia Villiers-Furze
Graphic Designer
Topic: Life After Graduation
3:15 pm – 5:00 pm
FREE TIME for STUDENTS
5:00 pm
Transportation to Full Sail Live for the ADDY gala
6:00 pm – 9:00 pm
ADDY Gala at Full Sail Live
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6–7 p.m. Reception
7–9 p.m. Dinner & Show
Open bar included with professional tickets
for those over 21.
Included as part of your ADITUDE conference registration is your ticket to attend the 62nd Annual AAF District 4 American Advertising Awards. At this can’t miss event you’ll enjoy a festive dinner by Tim Webber Events, open bar and find out who takes home the ADDYs.
Saturday, May 13, 2023
8:30 am – 9:30 am
Breakfast Speaker
Topic: TBD
9:45 am - 10:15 am
Mini Leadership – Incoming Presidents / District Chairs
We will be discussing the Top 10 things to do BEFORE you become President.
10:15 am - 10:30 am
Break
10:30 am -12:00 pm
Board Meeting & Leadership Conference Location Announcement
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Leadership Conference Location Announcement
2023–24 Committees introduced
Additionally, all committee chairs will offer up a sneak peak of their plans and goals for the year.
