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 The Voice of Advertising Summit 
Three Days of Advertising Inspiration, Awards & Networking 

 MAY 11-13, 2023 
ROSEN SHINGLE CREEK • ORLANDO, FL

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AAF District Four annual conference, known as The Voice of Advertising Summit, features transformative keynote speakers; impactful networking; ADITUDE— personal and professional development workshops; The Florida & Caribbean Hall of Fame; a Student Conference called AdPath; and the 63rd AAF District Four American Advertising Awards Gala. 

 

Join us May 11-13, 2023! Gain valuable insight, and celebrate the year’s best in advertising, public service, and diversity excellence! 
 

One Conference.
Many Possibilities.

The Florida & Caribbean Hall of Fame

Hosted by AAF D4, The Florida & Caribbean HAF honors a select few individuals who have distinguished themselves during advertising careers of more than 20 years working in Florida or the Caribbean. Honorees will be inducted at a ceremonial dinner event in Orlando on May 11, 2023.

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ADITUDE
Speaker Series

 

ADITUDE is a personal and professional development event with an emphasis on advertising, business development, trends, techniques and creative. Each presenter is given a maximum of 20 minutes to share their expertise in the most engaging ways they can, with actionable items for the audience to take away.  

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AD Path

Student Conference

Our in person student conference, AdPath, will provide college students a deep look into the many advertising career paths, ways to stand out when applying for jobs, and the opportunity to mingle with industry experts and fellow students from across the state.   

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American Advertising Awards Gala & Celebration

The American Advertising Awards is the advertising industry's largest and most representative competition, attracting nearly 30,000 entries every year in local AAF Ad Club competitions. The mission of the 4th District American Advertising Awards is to recognize and reward the creative spirit of excellence in the art of advertising throughout Florida & the Caribbean.

Thursday, May 11, 2023

ADITUDE Speaker Series

ADITUDE is a personal and professional development event with an emphasis on advertising, business development, trends, techniques and creative. Each presenter is given a maximum of 20 minutes to share their expertise in the most engaging ways they can, with actionable items for the audience to take away.  

1:00 pm - 2:00 pm

Registration and Networking

Great time to network with fellow attendees.

2:00 pm - 2:20 pm

Arthur Goodman

Partner, COO, Exec. Producer at
Oxenfree Film & Motion

Topic: Working with Intentional Empathy - How to Develop Campaigns that Truly Connect

2:25 pm - 2:45 pm

Jessica Hall

Senior Account Exec. at Dunn & Co.

Topic: Treat Your Meat Tooth

Last year, Dunn&Co. had successfully rebranded our client, Smokey Bones, from just a barbeque chain to the ultimate meat destination. This year, we set out to prove our new brand promise – “Meat Is What We Do” – in a way that had never been done before. This presentation dives into the in's and out's of executing a first-of-its-kind menu made entirely out of real meat.

2:50 pm - 3:10 pm

Interactive Networking Break & Student Meet & Greet

3:15 pm - 3:35 pm

Karl Strauch

VP of Marketing at Port Tampa Bay

Topic: Branding an Industrial Seaport
Up until the pandemic, never did we, as consumers, hear very much about the world's supply chain of goods around the world. Come along as the VP of marketing takes you through Port Tampa Bay's brand journey before, during and after the pandemic that ultimately culminates (thus far) with its district gold-winning entry this year.

3:40 pm - 4:00 pm

Arnold "JJ" Foote

CEO at Admark

TopicCase study of Admark's award-winning Red Stripe campaign

Annual D4 Conference on Thursday

5:30 pm – 6:30 pm

D4 Board of Directors Meeting

All Delegates Must Attend

7:00 pm - 7:30 pm 

Hall of Fame reception (Cash Bar)

Butler Balcony

Cocktail reception prior to the inaugural Florida & Caribbean Hall of Fame - honoring Advertising Legends.

7:30 pm - 9:00 pm

Hall of Fame Dinner & Presentation

Butler Ballroom

This new signature event will honor advertising legends in Florida and The Caribbean who have distinguished themselves in their careers with remarkable professional achievements and public service that advanced the industry. The presentation will introduce the first class of inductees.

9:00 pm - 12:00 am

Hospitality Suite at Rosen Shingle Creek

Join the conference attendees in our annual tradition of networking in the Hospitality Suite with cocktails and cheese balls.

ADPath Student Conference on Thursday

Our in person student conference, AdPath, will provide college students a deep look into the many advertising career paths, ways to stand out when applying for jobs, and the opportunity to mingle with industry experts and fellow students from across the state.   

2:50 pm - 3:10 pm

Student Meet & Greet

4:00 pm - 5:20 pm

Student Portfolio Review

Friday, May 12, 2023

8:00 am – 8:30 am 

Breakfast

Breakfast and networking with conference attendees

Discover the power of networking with coffee in your hand! Connect with professionals in your industry, build relationships, and grow your connections.

8:30 am - 9:30 am

Presidents' Council

Meeting among presidents of each District 4 Chapter

With the support of our dedicated presidents and District 4 team, we're connecting to discuss resources we need to succeed. 

8:30 am - 9:30 am 

District Chair meeting 

Meeting among District 4 Chairs

It's a new year; let's make sure your voices are heard with the help of our experienced district executive team. Together, let's make a difference!

9:45 am - 11:00 am 

Annette Diaz, MBA
Head of Marketing & Communications
Four Seasons Yachts

Topic: Starting a brand within a brand

With the reputable, and internationally established strength of the Four Seasons single-brand luxury portfolio, there is an opportunity to invite the high-, very-high and ultra-high net worth individuals to experience a yachting-lifestyle that complements their discerning, global travel habits and affinity for luxury brands.  For those who have romanticized about the bygone era of yachting, The Four Seasons Yachts experience has been developed to return to those long-lost days of effortless elegance and timeless yachting.  Learn how a brand vertical has been developed within a Masterbrand to deliver on the needs of a very niche audience and lifestyle.

11:15 am – 12:15 pm 

Board Meeting

All delegates must attend

11:15 am - 12:15 pm

Amanda Travaglini

SVP of Marketing at Margaritaville at Sea

Topic: Jumping Into The Void — And Climbing Out 

(Students included)
How do you start a strategy, plan or brand positioning when there’s no clear place to begin? Learn practical steps for taking big leaps — and finding success in times of great uncertainty.

12:30 pm – 2:00 pm 

Virginia Lin and  EC Installation over Lunch

Strategic Marketing Content Manager
Subaru of America, Inc.

Topic: Love. It’s what makes Subaru, Subaru™. 

(Students included)


Brand authenticity is a topic that has gained traction as consumers are now holding brands to a higher standard. Brand purpose and authenticity are now table stakes in the marketing game. Without a clearly defined purpose and intentional actions, consumers can become skeptical.

Subaru understands that love is the common human theme that pulls its owner base together. Learn how Subaru built the Love campaign and why the Subaru brand has remained authentic to its purpose and won the hearts of its consumers.

2:00 pm – 5:00 pm

FREE TIME for PROFESSIONALS

2:15 pm – 3:00 pm

Ad Path

Sophia Villiers-Furze

Graphic Designer

 

Topic: Life After Graduation

3:15 pm – 5:00 pm

FREE TIME for STUDENTS

5:00 pm 

Transportation to Full Sail Live for the ADDY gala

6:00 pm – 9:00 pm

ADDY Gala at Full Sail Live

6–7 p.m. Reception

7–9 p.m. Dinner & Show

Open bar included with professional tickets 

for those over 21.


Included as part of your ADITUDE conference registration is your ticket to attend the 62nd Annual AAF District 4 American Advertising Awards. At this can’t miss event you’ll enjoy a festive dinner by Tim Webber Events, open bar and find out who takes home the ADDYs.

Saturday, May 13, 2023

8:30 am – 9:30 am

Breakfast Speaker

Topic: TBD

9:45 am - 10:15 am

Mini Leadership – Incoming Presidents / District Chairs

We will be discussing the Top 10 things to do BEFORE you become President. 

10:15 am - 10:30 am

Break

10:30 am -12:00 pm

Board Meeting & Leadership Conference Location Announcement

Leadership Conference Location Announcement
2023–24 Committees introduced

 

Additionally, all committee chairs will offer up a sneak peak of their plans and goals for the year.

More About Our Conference Hotel

Rosen Shingle Creek® | Orlando, Florida

Rising above the horizon stands Rosen Shingle Creek® Hotel, a sight welcoming you to experience the personal touch of an independent, full-service, luxury hotel with all the amenities you expect. The location is prime—on Universal Boulevard, east of the Orange County Convention Center North/South expansion, and 10 minutes from the Orlando International Airport. Rosen Shingle Creek’s third and best-known quality creates the perfect trifecta—award-winning customer service.

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More About the American Advertising Awards

Evening of Friday, May 12, 2023

Each year, Florida and Caribbean's very best work is honored by the American Advertising Awards. The Gala & Celebration will be held at the Full Sail Live Venue, a 22,000 sq. ft. acoustically engineered multi-purpose facility that features seating for 500 people, a moveable, demountable stage, and world-class audio and video equipment. Full Sail Live has been home to numerous events ranging from concerts, film and television productions, and benefits and galas to graduations, orientations, conferences, and more. Tickets are included with a full registration to the Advertising Summit, or you can purchase tickets individually when they go on sale in April 2023. Stay tuned for more! 

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A Little Taste of the American Advertising Awards Past!

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