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ADITUDE Speaker Series

ADITUDE is a personal and professional development event with an emphasis on advertising, business development, trends, techniques and creative. Each presenter is given a maximum of 20 minutes to share their expertise in the most engaging ways they can, with actionable items for the audience to take away.  


Dawn Reeves


EVP, Club Services, Membership, & Programs


Markham Cronin


Founding Partner / Chief Creative Officer


Michael Campos


CEO / Head of Strategy


Jessica Hall


Senior Account Executive


2:30 pm - 3:00 pm

Registration & Networking

3:00 pm - 3:25 pm

Dawn Reeves

AAF - VP, Club Services, Membership, & Programs

The View From Here

Following two decades of volunteerism to the organization, Dawn Reeves joined the American Advertising Federation in the Fall of 2018, as vice president of club services, membership and programs. In addition to managing the professional network, she serves as the liaison to the Council of Governors and the Executive Directors Network, while maintaining oversight of national club services programs including the American Advertising Awards, Ovation Awards, leadership and service awards and the AAF Affinity Program.

Reeves served on the AAF Board of Directors during her tenure as Council of Governors chair. In addition to serving as a past judge for multiple NSAC campaigns and the American Advertising Awards, she formally served as an advisory board member to the National Association of Newspapers, officer of the American Marketing Association, YWCA board member, LRE national mentor, and was a member of the PR team for the 1996 Summer Olympics in Atlanta, Georgia. Reeves currently serves as the Alabama Advertising Education Foundation president, is a member of the American Society of Association Executives and enjoys continued volunteerism in her community.

A recipient of several American Advertising Awards and READY Awards, she is a proud Silver Medal recipient, was named Advertising Woman of the Year twice and more recently CMO of the Year in 2016, in her hometown Birmingham, Alabama.


3:25 pm - 3:50 pm


Jessica Hall

DUNN & CO - Senior Account Executive

The Making of the Tampa Bay Lightning’s “Be The Distant Thunder” Campaign

Jessica Hall is a Senior Account Executive at Dunn&Co. located in Tampa, FL. Jessica has worked in advertising account management for over 6 years, and has experience in managing campaigns across the sports, restaurant, and financial industries. One of her greatest professional successes was leading the charge on the Tampa Bay Lightning’s Be The Distant Thunder campaign, which has been awarded multiple CLIOs and Best of Show at the Tampa ADDYs. Jessica is passionate about inspiring others and values once-in-a-lifetime opportunities to create impactful work for her clients.

3:50 pm - 4:15 pm

Networking Break


4:15pm - 4:40pm

MARKHAM YARD - Founding Partner / Chief Creative Officer

Markham Cronin

Stepping on a Lego


An award-winning Creative Director and graphic designer, Markham Cronin founded Markham Yard in 2005 in order to create the place he had always wanted to work. He spent the last thirty years in the creative departments of world-renowned agencies such as Crispin Porter + Bogusky, Carmichael Lynch, and Brighthouse, working with clients in every imaginable category, ranging from dot-com start ups to Fortune 100 companies such as Coca Cola, AT&T, Delta Air Lines, Diageo, Home Depot, Harley Davidson and Porsche.

On a mission to leverage his big agency experience and create best-in-class creative work, Markham founded his own agency in 2005. Leading a select team of creative talent, Markham has built an organization that brings a unique combination of entrepreneurial strategic thinking and world-class creative execution for a roster of clients ranging from local start-ups to global conglomerates.


Markham has a Bachelor’s degree in Graphic Design from the University of Georgia. His work has been featured on The Today Show, MSNBC, Communication Arts, The New York Times, USA Today, Fast Company, The CLIOs, The Advertising Festival at Cannes, The One Show, Adweek and People magazine.

4:40pm - 5:05pm

Michael Campos

NEUELANE - CEO / Head of Strategy

Pincho is not a factory

Formerly known as "the guy that handles our Twitter", Michael kicked off his career by turning down a position at a global agency to start his own.


Like a great tweet, that decision aged well. Over a decade later he leads neuelane as an award-winning strategist and creative specializing in brand development and social media marketing for ambitious brands in food & beverage, hospitality and luxury real estate.

Aside from judging the Shorty Awards, he’s served as President of Ad 2 Miami and AAF Miami, as well as Education and NSAC Chair for AAF 4th District. Michael's dedication earned him AAF Miami's Advertising Person of the Year—the youngest recipient in its history. Tweet that!

When not doing any of the above, you’ll find him contemplating whether it's an old fashioned or spicy margarita kinda day, looking for his daughter's shoe, or yapping about how good his golf game is supposedly going.

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