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public service

Each club is encouraged to contribute to the use of professional advertising and promotional assistance for civic, charitable, and public service projects in their communities. Here are a few projects the district is supporting:

  • The Plastic Brigade: Its' debut in 2019 led the way for thousands of pounds of plastic trash to be removed from the beaches and waterways in Florida and the Caribbean. We continue this ongoing effort in 2021 and continue the fight against the plastic menace.

  • Covid-19 has changed the world as we know it and we support the efforts made by the CDC to encourage vaccinations. The award-winning campaign called "Micro Moments" was created by Brunot-Garcia of Jacksonville, Florida and they have allowed all clubs in the District 4 area the use of the collateral. 

  • Each club may have their own passion projects this year and we encourage you to find out more

AAF Pensacola on a trash pickup at local beach.

District 4 clubs with their local community partners will be scheduling a date(s) for a local beach, river, or park clean-up.  

Earth in a chemical test tube to visualize environmental issues.

 We hope to encourage self-mobilization while staying enthusiastic about environmental issues.

Beeswax paper used for keeping citrus fresh can replace plastic wrap.

Resources and knowledge can make an impact at home or in the community. It has to be a collective effort and "one less is one less" in the environment. 

one less is one less

The Plastic Brigade logo with bottle floating in the water

news and events

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about the plastic brigade

In 2019, a public service campaign called The Plastic Brigade was born through the efforts of Jennifer Pauly Peterson, Mike Weber, Taryn Cashmere and Sarah Jeffcoat. As AAF District 4 board members, they were dedicated to sharing ideas, finding resources, enlisting volunteers and obtaining sponsors to get the local club members throughout Florida and the Caribbean to join the movement. The public service initiative would provide support to charitable organizations and devote volunteer time and top-level resources to better the communities we live in through local clean-up activities at all beaches, lakes, and parks.


One Less is One Less was created as a rally cry to discourage the use of plastic bags, bottles, and single-use items to create a chain reaction across the nation to help in this effort. Could using one less of these items make a difference? Yes. Here's the shocking truth in the amount of plastics we continue to stock pile in our landfills.


  • 127 Tons Plastic Bags

  • 210 Tons Plastic Bottles

  • 19,000 Pounds of Straws

  • 346.5 Tons Plastic Waste

A website and blog were launched as a way to share information and announce the next clean-up, using practical advice and a general understanding that single-use plastic is a plastic menace and it is where we can have the biggest impact to fight plastic pollution.


We have developed a throwaway culture around single use that is not healthy, for society or for the oceans-and if the plastic crisis in our seas has any silver lining at all, it may be that it provides the catalyst to snap us out of this destructive pattern.


                                                                                      -Will McCallum, author How To Give Up Plastic


The efforts must be made today, on a continual basis, to make a difference. We are hoping you join us to learn more, do more and convince others to protect our environment, in this way, today. It must start with a single act from each of us.


Want to get started? Here's a global effort for anyone to create a clean-up event in their neighborhood.

stop using single-use

With our One Less Is One Less campaign, we hope to encourage you participate in multiple plastic-free days each month. Here's a few ways you can make your day One Less:

  1. Use a refillable water bottle because they are everywhere now - no excuses on this point.

  2. Use fabric bags that can be washed at home instead of plastic or paper at the store. Place the bags in your car so you won't forget.

  3. Place a food container from home in your car and bring it with you to place leftovers in when you are visiting your favorite restaurant. No more styrofoam.

  4. Do not use plastic bags for produce. Even if you do not have mesh bags, the cashier will weigh all items for purchase without the plastic.

  5. Purchase a recycling container for the office and bring home the items to recycle in your home recycling cans.

  6. Ask your favorite pizza restaurant to avoid using the "table" in your pizza box.

  7. Collect berry containers and bring them to farmers markets for reuse. Publix has recycling containers just outside their exits for egg styrofoam containers and the smaller butcher foam that holds various meats and veggies from the butcher counter.

  8. Choose wine with corks and glass bottles. Bottles can be recycled and the cork will break down naturally.

  9. Wrap gifts in fabric versus printed glossy paper.

  10. Do not use a plastic tablecloth during parties. Purchase a neutral color cloth or a fun print at a local fabric shop.

A collection of social media visuals to encourage the unvacinated citizens to remember the simple fun moments and get their shot.

Campaign: Micro Moments 

Client: CDC

Subject: Covid-19 Vaccinations


Firm: Brunot-Garcia, Jacksonville, FL

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